Lin Fan, an ordinary young man, dreams of being a writer and works as a planner in an advertising company in Beicheng. Day after day, he spent a hard and humorous working life with his best friend Zhao Dazhi and his kind colleague Li Hong. In the hilarious relationship with his female advocate Xiaoyun, he was involved in company intrigues and emotional twists and turns. Life has its sweetness and bitterness, pressure tests ambitions and friendships, the road to pursuing dreams often hits obstacles, and career, family ties, friendships, and love are intertwined. After several setbacks, Lin Fan learned from the pain, bravely pursued his dream, and achieved a self-breakthrough. After experiencing various tastes of city life, everyone supported each other and finally found their happiness between ideals and emotions.