The story tells the story of a group of urban youths, Gu Zhiyuan and Song Yiyi, who experience workplace competition, dream pursuit, emotional conflicts, and family fetters in the advertising industry and trivial matters in life. From entering the workplace by mistake, to challenging advertising competitions, to starting a business on his own, he has fallen to the lowest point in life several times and made hilarious comebacks. The four people have complementary personalities, and through friction and understanding, they rediscover the beauty of urban life and the helplessness of reality. In the end, they each gain growth and happiness, and learn to appreciate the ordinary around them.