Lin Fan, an ordinary white-collar worker who has struggled in the city for many years, dreams of counterattack but is often taught by reality. In the pursuit of self-worth, coping with workplace pressure and emotional entanglements, he experienced a series of ridiculous events with friends such as Su Muyu and Zhang Sheng. Some of them encounter monsters and monsters frequently, some of them have unexpected bankruptcies in their careers, and some of them are finally redeemed after being frustrated in life. The trilogy focuses on the advertising company's performance battle, the beautiful life under the entrepreneurial trend, as well as self-growth and family reconciliation. It interprets the ups and downs of urban people with laughter and curses. In the end, everyone finds their own way of survival. There is warmth in humor and growth in laughter.