1. Story concept
Theme: Women's Self-Awakening and Growth
Purpose: To explore the struggle of contemporary women between traditional expectations and self-worth, to break the social shackles of "independent women must be perfect", to advocate women's freedom to be "ungenerous" and "unrefined", and to truly achieve spiritual independence.
2. Story background
Time and space background: 2024-2025, contemporary China, the main scene switches between the first-tier city Shanghai and the third-tier city hometown
Social environment: • In the era of social media, "single fashionable aunt" has become the traffic code during the Chinese New Year • Traditional clan concepts and individualism fiercely collide • Women face multiple kidnappings of "not only having a successful career, being beautiful, but also giving back to the family" • There is a huge gap between the perfect persona created by short videos and real life
3. Storyline
Beginning: Su Nian, a 28-year-old heroine, works as a new media operator in Shanghai. When she returned home during the Chinese New Year, a video of her "giving red envelopes to juniors" was filmed by a relative, which unexpectedly became a hit. She was labeled a "single fashionable aunt" and various business cooperation came to her. She also enjoyed the vanity of being sought after by the Internet.
Development:
• Being required by the company to maintain the "fashionable aunt" persona, accepting advertisements and live streaming to bring goods, her life was kidnapped
• Relatives in her hometown began to be proud of her, borrowing money, introducing people to her, and asking for help in arranging work
• In the process of being forced to open business, we gradually discovered the trap behind this label
• When she met the male protagonist Lu Shen (photographer), he saw through her fatigue and guided her to think about "what do you want" •
