The story takes place in a dynasty called Daxia. There is a mysterious power called "prestige gas" in this world. Whether he is an emperor, general, or a trafficker, the higher his reputation, the stronger his luck will be, and it can even affect health, martial arts, and even the soil and water of a place.
The protagonist Lin Zhou, a top modern public relations expert, accidentally traveled to Zhao Xun, the most disliked seventh prince of the Great Xia Dynasty. Because the original owner was framed as a "witch-hate", he was not only deposed from his clan, but also exiled to the miasmatic land of the southern border where the plague was rampant. His reputation fell to the bottom, his body was seriously ill, and his life was hanging by a thread.
[Zhao Xun's Perspective] The beginning is hell mode. Facing the eyeing political opponents, the difficult-to-survive citizens, and his own dilapidated body, his only weapon is the knowledge in his mind about public opinion manipulation, branding, and crisis public relations that transcends the times. His first goal is to survive and then take revenge on the prince and prime minister who pushed him into the abyss.
His first step was not to recruit troops, but to build a "Bai Xiao Pavilion" in his territory. In the form of storytelling and ballads, he portrayed himself as a tragic hero who was framed by a traitor and cared about the common people. He cleverly leaked some specious "evidence" to guide public opinion and transform himself from a "sinner" to a "victim." This operation allowed his "prestige energy" to recover for the first time, and his condition miraculously improved.
[Prince's Perspective] "Zhao Xun is doing some unflattering stunts in the southern territory? It's ridiculous. How can a dying person be able to change the world?" He smiled contemptuously, and then ordered people to spread rumors that Zhao Xun was expropriating money in the fiefdom, trying to completely ruin his reputation.
