Nowadays, more and more people want to go it alone, but ordinary individuals often face the same dilemma: unclear positioning and unclear direction. What is a good choice? This book uses a concise and practical methodology to crack the core code of personal positioning for you, and teaches you to find a positioning that suits you, the market, and communication in the AI era.
Based on 15 years of business consulting experience and more than 1,000 practical cases of personal positioning, the author Chen Huan innovatively proposed the formula of personal positioning: personal positioning = self-positioning + market positioning + mental positioning.
Focusing on these three positioning dimensions, the author conducted an in-depth dismantling of more than 20 business models and marketing tools, from the top-level design of mental pre-sales, mental vacancies, mental resources, and mental ladders, to the implementation of IP names and one-sentence positioning, and systematically solved the three major concerns of individuals who want to go it alone: What am I suitable for? (Self-positioning) What do you do that has commercial value? (Market Positioning) How to get customers to choose me? (Mental positioning) You can be seen without "volume" traffic; you can also find your own business model without blindly following the trend. This book will help you stand out in the homogeneous competition and truly "do what you love and make money at the same time."
