The protagonist, Su Wan, graduated from a second major in advertising. At the early stage of the industry's recovery after the epidemic, she joined a medium-sized advertising and public relations company "Starlight Communication" with her love for words and creativity. At that time, the industry was just struggling to recover from the cold winter of the epidemic. Shrinking budgets, lower prices from Party A, changing public opinions, and intensified involution had become the norm. Su Wan started as a low-level copywriting assistant. In the hustle and bustle of advertising and public relations, as well as the pressure of survival, she used words as a blade and original intentions as a ruler. She experienced the ups and downs of the workplace and the ups and downs of people's hearts, and finally became a "workplace writer" who can not only control business needs and cope with industry difficulties, but also stick to her original content. Every plan, every piece of copywriting, and every public relations response she writes is a footnote to the industry's predicament after the epidemic, and also a mark of self-growth.