The protagonist, Su Wan, graduated from an ordinary second-tier university with a degree in advertising. In the early stages of the industry's recovery after the pandemic, she joined Xingmang Communications, a mid-sized advertising and PR firm, driven by her love of words and creativity. The industry was only just struggling to its feet after the pandemic's long winter. Shrinking budgets, clients pushing down prices, volatile public opinion, and ever-intensifying competition had become the norm. Starting out as a junior copywriting assistant, Su Wan wielded words as her blade and her original ideals as her measure amid the noise, power plays, and pressures of survival in advertising and PR. After weathering workplace ups and downs and the warmth and coldness of human nature, she eventually became a professional writer who could handle business demands and industry challenges while staying true to the heart of her craft. Every proposal she wrote, every line of copy, and every PR response became both a footnote to the industry's struggles after the pandemic and a mark of her own growth.