The business empire collapsed overnight. President Lu Chen fell to his death from a building, but was accidentally bound to the "Infinite Rebirth System". Every death throws him into a new parallel world: survival in the apocalypse, battle between immortals and heroes, science fiction battlefield, secret war in the business world... After 999 reincarnations, he returns to his original city with skills and memories from countless worlds. In this life, he will use games as a blade to rebuild his own business dynasty at the junction of reality and fantasy. When real-life competitors, hidden killers, and mysterious organizations appeared one after another, he discovered that the game that dragged him into infinite reincarnation... Had never really ended.