Princess Li Xue of an ancient dynasty refuses to marry the crown prince and is hunted down. After falling off a cliff, she wakes up in the modern world as Gu Xue, an illegitimate daughter of the wealthy Gu family who is treated as an outsider. The original Gu Xue was timid and weak, bullied mercilessly by her stepmother, Liu Mei, and stepsister, Gu Yuwei. For the sake of business interests, she was also engaged to Shen Chen, the illegitimate son of the city's richest man. Overlooked by his family because of his birth, Shen Chen became a womanizing playboy and despised the original Gu Xue's weakness.
After Li Xue takes over Gu Xue's body, she draws on a princess's haughty, sharp tongue and courtly scheming. Armed with her gift for verbal takedowns, she takes on her stepmother, tears into her stepsister, and puts the servants in their place, going from invisible wallflower to the one person the whole family dares not cross. Her cheerful confidence makes Shen Chen see her in a new light, and the pair go from bickering rivals to falling for each other. Li Xue also inspires Shen Chen to turn his life around, helping him earn his father Shen Dafu's respect and become a capable business ally. At the same time, she turns her palace intrigue skills into entrepreneurial inspiration, opening an online shop for imperial pastries and starting a family-feud mediation studio. She makes a fortune, eventually breaks free of the wealthy family's constraints, and joins hands with Shen Chen to live life on her own terms, realizing her original dream of a peaceful, happy life without endless competition or strife.