The Spirit of an Eastern Craftsman

In Lingnan, the capital of leather goods, pattern maker Wen Dao had spent twenty-six years at his drafting table. He once lived by the creed, "Leather has its nature, patterns have their rules, and people have their backbone." But in the merciless tide of cutthroat competition, he was reduced to a "paper-leather nobody," trampled by everyone. Just as he thought his craftsmanship was about to be extinguished for good, a business card bearing the words "Guangzhou Dadao Zhijian Leather Goods New Product Development Center" shone into his dim world like the light of dawn.

Meanwhile, A Bin of Ruizhhi Hardware, with his keen eye for supply chains and sincere devotion to Chinese-made goods, became Wen Dao's strongest partner. Together, they rejected knockoffs and the race to the bottom, rebuilding the soul of leather goods through Chinese aesthetics and infusing every creation with the spirit of Eastern craftsmanship. They punctured the myth of foreign luxury brands and awakened Chinese people's cultural confidence. With their steadfast work, stitch by stitch, they helped the world rediscover the warmth and strength of Chinese leather goods.

From a nobody to an inheritor of national craftsmanship, from cutthroat price wars to the right path for the industry, this is not only the story of Wen Dao and A Bin's awakening, but also an epic of redemption for a generation of Chinese leather artisans. With the spirit of Eastern craftsmanship, they strengthen the backbone of national brands and bring Chinese leather goods to the world at last.