A wisp of cinnamon in an old house in Shanghai leads Su Wanning and Lu Chengyuan on their journey of discovery across the north and south. Carrying her grandmother's craftsmanship, Su Waning joined hands with business tycoon Lu Chengyuan to set out from Shanghai and travel to Sichuan, the Northwest Twin Cities, Sichuan and Chongqing, etc. With "regional flavor + cultural IP" as the core, she created an exclusive sub-brand "Guitingji", allowing traditional cinnamon to shine uniquely in different cities.
They have deeply cultivated every regional feature and cleverly integrated cinnamon with Sichuan spicy, ancient Qin opera, Yellow River style, and mountain city heritage: the check-in area where Sichuan opera masks and sweet-scented osmanthus are entwined, the Tuocha cakes next to the Yellow River Diaojiaolou, the cross-city medals and the linkage of cultural tourism lines. Every detail hides the persistence of the authenticity of the flavor and the awe of the regional culture. Grandma iterated on the handmade recipes to adapt to local tastes, Su Wanning controlled the overall situation with meticulous planning, and Lu Chengyuan built a platform with business foresight. The three of them worked together to grow "Guitingji" from a single flavor into a national brand.
In the days and nights when we work side by side, our feelings quietly settle. From the companionship of debugging and tasting food late at night, to the details of the tour construction, from the mutual support of traveling across the city, to the concerted efforts to upgrade the brand, the two broke the identity barriers and condensed their sincere emotions in the smoke and neon light. Grandma's warm-hearted protection and the team's side-by-side fighting made this fragrance-hunting journey full of warmth.
When the fragrance of cinnamon spreads through the wide and narrow alleys, sweeps over the Hongyadong River wind, and soaks into the northwest loess, "Guiting Ji" is not only a carrier of cross-city flavor, but also witnesses the healing power of flavor, the centripetal force of career and the bonding force of love, writing a chapter of triple gravity that belongs to them.
