This Chaebol Is Not Too Cold

A young man who is well versed in the history of Asian entertainment and investment methods, his soul traveled back to the Korean youth of the same name who fell into a coma due to an "accident" in 2002. He is the underappreciated third son of the medium-sized chaebol "Korean Star Group". His mother died young and he is in a delicate situation. Strive to survive and reach the top in the cruel chaebol struggle, and use this as leverage to support many female stars such as Lin Yunya, Song Qier, Kim Eunsook, and Bae Suzy to become top stars, personally shape a healthier, more creative, and more powerful Korean Wave era, and quietly change some of its rules.