Su Qing is the creative director of the 4A advertising company "Chuangxiang Media". She is known for her "sharp tongue", but she fell into a career crisis after losing consecutive pitches to "beauty giants". The new Party B company "Xingmang Creative" sent Gu Nanqiao, a creative genius, who used "anti-routine ideas" to steal her customers, and even publicly "complained" about her "old-fashioned" plan on industry forums. Su Qing refused to admit defeat and took the initiative to compete in a "public service announcement pitch". She and Gu Nanqiao went from "copying each other's ideas" to "soul collision": he drew storyboards for her, and she revised the copy for him. The two secretly fell in love while staying up late to revise the manuscript. When Su Qing discovered that Gu Nanqiao's "venomous tongue" was to force her to break out of her comfort zone, and she also learned "soft expression" from him, the "environmental-themed" advertisement they jointly won won an international award, and the pitch scene became a proposal scene. Su Qing used the "Best Creative Award" certificate as a letter of appointment and said with a smile, "I accepted this proposal."