The reborn Ye Bufan returned to the time before the tragic deaths of his wife and children, determined to change his destiny. He started by fishing from glaciers and fighting wild boars. With his keen business acumen, he gradually started business in mountain products, pork and clothing from mountain villages to county towns and then to provincial capitals. Founded the "Leaf Garment Factory" in Spring City, launched a fierce business war with industry giant Lin Muguang, and relied on wisdom and strategy to counterattack and make a comeback. At the same time, he actively searched for his wife's long-lost mother to make up for the regrets of the family relationship. This season focuses on the era of the rise of the individual economy, showing Ye Bufan's struggle from a prodigal son to a rising star in the business world, integrating family warmth and shopping mall games to compose a little man's counterattack legend.