In the chaotic era of the Ji Kingdom, time and space have fallen into disarray.
Xu Linke, courtesy name Jiashan, transmigrates into this world and is promptly forced to take two beautiful wives. His start could hardly be more awkward.
With wisdom far ahead of his time, he seizes the summer market by making ice with saltpeter and brews rich, mellow liquor through distillation. Rising from an ordinary commoner, he swiftly amasses a fortune and becomes the richest man in the land.
An imperial decree drags him from the world of commerce into the court, ordering him to assist the First Prince in the struggle for the throne against the other princes.
Caught in a whirlpool of political schemes, he uses the strategies of commerce to break through, advancing cautiously at every step. When the new emperor ascends the throne, the former merchant is ennobled as Prince Ji, beginning a legendary new chapter.