This drama tells the story of Chen Xingbang, a carpenter apprentice who is reborn and returns to 1987. Faced with the desperate situation where his master is left alone on his deathbed and the tribesmen are watching him, he resolutely protects his gentle master Su Jing and his young daughter. Resolutely cut off the blood-sucking frontier, rely on advanced business acumen, start from scratch with a bag of potato chips and a duck neck, and keenly seize business opportunities in the wave of reform and opening up. Internally, he strongly resists his eccentric elders, exposes his selfish brother, and gradually becomes the backbone of the family; externally, he expands his sales network, makes friends with noble people, grows up in guardianship, and counterattacks in entrepreneurship, vowing to let his loved ones live a happy new life without being bullied, with adequate food and clothing.