Shen Mingshu, the legitimate daughter of the Hou Mansion, was forced to give up her engagement in order to save her father and brother who were framed, and left the house to do business with a meager dowry. She aimed at the women's makeup market, developed long-lasting rouge and skin-nourishing balm, and opened a "rouge warehouse" with the gimmick of "natural and additive-free". With his unique formula and honest management, he opened warehouses all over the capital, accumulated wealth and opened up joints, and finally cleared his father and brother's wrongdoing, and lived a different life.