This book presents a panoramic view of Jia Yueting's ups and downs life trajectory. Starting from a "niu baby" in the rural areas of southern Shanxi, he broke free from the constraints of the system, used policy dividends and capital to build LeTV's ecological empire, and disrupted the industry structure with "ecological counterattack". At its peak, the market value exceeded 100 billion, but due to blind expansion, it fell into a debt crisis, became a person subject to execution for breach of trust, and went overseas to build cars. After going through bankruptcy and reorganization, technical difficulties and public controversy, he finally sought a comeback in the new energy industry and faced past controversies and legal liabilities. The work focuses on his ambitions and struggles, opportunities and bubbles on his entrepreneurial journey. It not only shows the ups and downs of personal destiny, but also reflects the development of China's Internet and new energy industries, providing entrepreneurs with profound enlightenment of the times.