Alone on the Road in Southern Shanxi

This book offers a panoramic account of Jia Yueting's eventful life. He began as a "cowherd prodigy" in rural southern Shanxi, broke free of the constraints of the system, and rode policy incentives and the tide of capital to build LeEco's ecosystem empire, shaking up the industry with his "ecosystem-based reverse-innovation" strategy. At its peak, the company's market value exceeded 100 billion yuan. But reckless expansion led to a debt crisis, made him a person subject to enforcement for dishonesty, and sent him overseas, where he remained determined to build cars. After bankruptcy restructuring, technological breakthroughs, and public controversy, he eventually sought a comeback in the new energy sector, confronting past controversies and his legal responsibilities. The story explores the ambition and struggle, opportunities and bubbles along his entrepreneurial path. It portrays not only the ups and downs of one man's fate, but also the development of China's internet and new energy industries, offering entrepreneurs profound insights into their times.