Street gangster Zhang Shu was reborn in 1990, just as his family was facing a crisis of fines from the family planning office for having too many children. He abandoned the scumbag behavior of his previous life and relied on his memories and business acumen to start by setting up a braised pork head meat stall. He skillfully used the franchise model and lottery marketing to accumulate wealth, win over his brothers to form a team, and deal with low-price competition and industrial and commercial inspections. While punishing his enemies and protecting his family, he laid out a larger business plan, attracted partners, applied for licenses, expanded business, made up for his regrets in the wave of reform and opening up, led his family to improve their lives, and counterattacked from a street gangster to the backbone of his family and career, reversing the trajectory of his life.