In 2009, time traveler Zhang Xiaofan took over a bakery that was on the verge of bankruptcy. He encountered debt calls from suppliers and loan rejections from banks, and was accidentally bound to the "Loss of Money and Get Rich System". He deliberately launched high-priced non-additive bread and low-priced non-warm down jackets with the intention of losing money, but they continued to sell out because they catered to the needs of special groups of people. During this period, he faced pressure from his peers, capital calculations, and repeatedly made comebacks with the support of his employees. Subsequently, he bet on the medical-grade sanitary napkin project. He wanted to continue losing money, but it once again ushered in an explosive trend. As his career develops, the capital conspiracy and system secrets behind it gradually emerge. Zhang Xiaofan continues to face new challenges and opportunities in the reversal of "losing money" and "getting rich".