Chen Fan, a modern gold medal salesman, traveled to Yingtian Mansion in the Hongwu period due to an accident, and became a small grocery store owner who was on the verge of bankruptcy and owed loan sharks. Facing the empty shelves, the cramped and dilapidated store, and the debt collector who was going to come to his door in three days, Chen Fan did not panic. With 21st century marketing thinking, he started from a pile of unsalable coarse cloth, and relied on "buying cloth and getting sewing tutorials" and "membership points system" to create the first wave of promotions in the Ming Dynasty.
He used modern packaging techniques to double the value of ordinary tea, relied on "experiential marketing" to open up the sales of porcelain, and relied on precise market insights to launch affordable cereal set meals during the food shortage to win over people's hearts. From a small grocery store in Taiping Lane to a new business upstart in Yingtian Mansion, Chen Fan competed with the conservative old business gangs, competed with the shrewd imperial merchants, and even accidentally got involved in the court situation with his unique sales skills. When modern marketing wisdom collides with the merchant gangs of the Ming Dynasty, let's see how a small salesman created a splendid business path in the Hongwu period.
