Li Yichen, a modern social animal, was unexpectedly reborn as the boss of Chenguang Advertising Company. He fell into "hell mode" when he took over. His account was less than 50,000, and he needed to pay rent, wages, social security, and had no business flow. After the meal subsidy was cancelled, the employees collectively resigned. In desperation, he bound to the God of Cooking system and completed the novice task of "conquering half of the employees with vegetarian lunch". Since then, he has used food as a breakthrough point, using his cooking skills to expand customers and attract cooperation opportunities. The pantry has been upgraded to a canteen, and employees have actively recommended new employees. The company has gone from being on the verge of bankruptcy to successfully expanding its recruitment. In the end, with the reward of "Top Ingredients Supply Chain", he has counterattacked and become an upstart in the industry who uses food to revitalize the business.