Lu Hanchuan, the once all-powerful business overlord, fell into hell overnight. When he lost consciousness in the cold water and opened his eyes again, he found that he was trapped in a never-ending reincarnation game. Doomsday ruins, immortal sects, science fiction starships, historical battlefields... Countless worlds waiting to be conquered. What's even weirder is that in every world there is a woman whose fate is entangled with him. What he has to do is not only to survive, but also to break the shackles of reincarnation and uncover the shocking secret hidden behind all the worlds - "System, who created you?"