Jiang Yu, a modern e-commerce practitioner, accidentally traveled to Hangzhou during the Renzong period of the Northern Song Dynasty and became a young owner of Buzhuang, which was on the verge of bankruptcy. He relied on modern business thinking, marketing methods and management concepts to revitalize Buzhuang's business, gradually getting involved in multiple business fields, breaking the geographical and industry barriers of ancient business, and eventually became a wealthy business tycoon, and also promoted the innovation of commercial formats in the Song Dynasty.
