On the night of his wedding, Ye Fu, son of the capital’s richest man, is transmigrated into by a modern soul. In an age that values farming and suppresses commerce, he may be fabulously wealthy, but he is still scorned. His proud and talented wife looks down on him, while Prince Zhao, a powerful court figure, covets the Lin family’s fortune and frames his parents, sending them to prison. Faced with a family crisis, Ye Fu uses modern knowledge to revive the family business and develop innovative ways of running it, while also studying the classics and pursuing an official title through the examinations. As he tries to save his parents and change his family’s fate, he must not only thwart Prince Zhao’s schemes, but also win his wife’s true affection. In the end, he passes the examinations, exposes Prince Zhao’s conspiracy, clears his parents’ names, and rewrites the fate of his merchant family, joining hands with his wife to spend the rest of their lives together.