Twin Catering CEO Lin Xiaoxiao and financial elite Jiang Che returned to the family home of the factory in 1995. Abandoning the business routine of seeking quick success and quick profit in their previous life, they started from a Malatang stall with a 28-inch large bar and an aluminum pot. Using the stupid method of "legal operation + hospitality to customers", they took root inch by inch in the fireworks-filled market of the 1990s.
This is not a cool article about "getting rich at the beginning", but a life epic about "simmering slowly over low heat". From Malatang stalls to "Xiaoche Canteen", from hawthorn soda to solar term menus, from mobile food trucks to folk food competitions, they reject the temptation of chain stores and traffic bubbles, and only stick to their original intention of "letting people around them eat hot meals."
