A group of Internet celebrity adventure teams pursuing traffic broke into an abandoned unfinished building that was said in urban legend to have "no entry but no exit" to conduct a live broadcast. They soon discover that there is an ancient evil in the building that feeds on "audience interaction." Likes, rewards, and comments in the live broadcast room are no longer just data, but directly transformed into terrifying power that nourishes evil, distorts reality, and determines the life and death of team members. They walked into the evil room for traffic, only to find that they had become sacrifices for traffic.