On the seventh day of bankruptcy, the end came as scheduled. Business tycoon Lu Chen died miserably in the zombie wave, only to find himself trapped in a seven-day cycle from bankruptcy and liquidation to death. Money, connections, and status all become illusory in the reboot, and only memory is the only bargaining chip. When he repeatedly rescued Shen Qingci, the down-and-out neighbor and the daughter of his former rival, who always died on the first day in his endless reincarnation, his cold calculation gradually turned into a bone-eroding bond. However, they discover that the price of breaking the cycle is that one of them's "existence" will be completely erased from the world. Lu Chen faces the final choice: save this cyclic hell with her, or enter the eternal reality without her? [Infinite flow + apocalypse + sadomasochism + white moonlight, questioning the meaning of love and existence at the end of reincarnation]