On Thursday, real estate tycoon Chen Jianguo went bankrupt and everyone deserted him. He fell into the lake on his daughter's birthday, and when he woke up, he found himself trapped in the worst possible day, repeating the cycle. He tried to save the wealth empire with countless "restarts", but always failed before midnight. Until he discovers that whenever he ignores his wife's silent tears, his daughter's unsent birthday paintings, and his father's hesitant concern, the world will show a deeper malice toward him. The cycle does not give him a chance to make a comeback, but a cruel trial about family affection, responsibility and repentance. When time begins to crack, he must make a choice in the same endless day: should he be obsessed with regaining the money and status he lost, or should he seize the glimmer of "home" he never really had?