Deng Zexiong, a "diaosi" who struggled to live in a rental house in an urban village with no education or background, barely made a living by moving bricks at construction sites and delivering food at night. His mother was seriously ill and bedridden and required huge medical bills. His girlfriend of three years, whom he had been dating for three years, turned to the rich second generation because he had "no future". The landlord's monthly rent reminder calls made him breathless. Just when his life hit rock bottom, he unexpectedly discovered a half-broken "treasure map" hidden in an old wooden box passed down from his family. It was a clue left by his grandfather when he was doing business in Nanyang when he was young, pointing to a batch of forgotten overseas assets and unique business formulas.
Relying on the tenacity in his bones and the "business intuition" ability that he accidentally awakened, Deng Zexiong started by setting up a street stall selling homemade special snacks. He overcame many difficulties such as lack of funds, pressure from peers, and doubts from relatives and friends, and gradually accumulated original capital. He seized on the rise of Internet e-commerce and built an Internet celebrity food brand; he entered the field of new energy and developed low-cost environmentally friendly materials; he deployed overseas markets, recovered the assets left behind by his grandfather, and established a business empire spanning food, technology, and trade.
In the process, he encountered business attacks from his rich second-generation love rivals, hostile takeovers by industry giants, and betrayal by partners. However, he always stuck to his original intention and used wisdom and courage to resolve the crisis. In the end, he counterattacked from a debt-ridden young man at the bottom to become a business legend worth hundreds of billions. He used his wealth to give back to the society and help more people in trouble like himself, writing a wealth myth about persistence, opportunity and responsibility.