Hong Kong Films: The Boxing Gym Boss’s Wife, Tender Beyond the Fists

Chen Yu managed to stay profitable through three price hikes thanks to intelligence provided by his sister-in-law, Guifen. She had a grasp of consumer habits in Ciyun Mountain and told Chen Yu that people were more eager to buy the higher the prices went. When Shanji cut prices to stir up trouble, Guifen rallied the neighbors to spread the word that “cheap goods are defective,” helping Chen Yu hold on to his customers.