From a low-level worker to the helm of a trillion-dollar empire, to a prisoner behind bars, Xu Jiayin's life is the most naked epitome of China's golden age of real estate.
He accurately targeted the housing reform trend, leveraged "high leverage + strong execution" to mobilize capital, and joined hands with Xia Haijun to complete the Hong Kong stock market listing, becoming China's richest man, and creating a business landscape spanning real estate and new energy. But at its peak, it got lost in desire, blindly diversified and hollowed out the foundation of the empire, ultimately leaving behind 2.44 Trillion yuan in debt, 1.62 Million units of unfinished buildings, and affecting the livelihood hopes of millions of families.
This book uses real events as its bones and the game of human nature as its flesh to reveal the entire process of the rise and collapse of a trillion-dollar empire, and explores the profound proposition of "Era makes heroes, or do heroes destroy by desire?" This is not only the rise and fall of a tycoon, but also a warning to every ordinary person of the times: opportunities can be borrowed, but the bottom line cannot be broken.
