In the summer of 1982, with a college diploma in hand, Mai Bairong stood at a crossroads in life.
On one side is the "golden rice bowl" that his parents spent all their kindness to fight for him - the cadre establishment of Wuchuan Guojiuyue Cake Factory, which is stable but he can see himself twenty years later; on the other side is the salty sea breeze blowing from the South China Sea, carrying the restlessness and opportunities of "reform and opening up".
At the National No. 9 Factory, he experienced the final glory of the planned economy, tempering his character amidst the sweet smell of mooncakes and the stubbornness of his master. When the wave of "going overseas to do business" swept across the country, he resolutely smashed his iron rice bowl and jumped into the sea of market economy.
From Wuchuan specialties to the national market, from family workshops to business empires. He has experienced a desperate situation when the capital chain was broken, and he has also encountered vicious competition. However, he has always adhered to the belief of "establishing a business with sincerity and doing business with benevolence".
This is no ordinary entrepreneurial story. This is a story about choice, courage and perseverance. Let's see how Mai Bairong rode the wave of the times that started in 1982 and transformed from a young college student into a generation of Confucian businessmen who lived up to their original aspirations in the ups and downs of the business world for forty years.