28-Year-old Tencent musician Hou Shuangbao (stage name Abao) quit his stable job with only 20,000 yuan in savings, returned to Zhaotong, Yunnan, and plunged into the dual journey of "folk music + entrepreneurship". He started by selling specialties at a stall in the ancient city. While fighting against the opposition of his family and the hardships of starting a business, he persisted in releasing original folk songs that incorporated elements of Zhaotong folk songs on the Tencent Musician Platform.
Lack of funds and resources, difficulties in setting up a stall, no one paying attention to his songs, malicious suppression by competitors, and repeated obstacles in promotion. However, with his stubbornness, he connected with reliable sources of goods with the help of wholesaler Li Mei, relied on the promotion support of college classmates to open up traffic gaps, and unexpectedly turned the differentiated label of "music + specialty products" into a unique advantage.
From a street stall on a rainy night in the ancient city of Zhaotong to the supply chain connection in Liyang, from an independent musician with few plays to a potential singer with an exclusive show, from a novice Pinduoduo shop owner to the founder of a dual-region specialty brand, Hou Shuangbao used sincerity and persistence to forge a two-way counterattack between dreams and livelihood. In the end, the song spread across the two cities, allowing entrepreneurship to take root in life and live the way he wanted.
