"Fangcun Hardware" run by Lin Yan and Su Xiao is in deep trouble for survival. This small shop hidden in an old alley can barely support itself by relying on creatively modified hardware. By chance, they received a cooperation invitation from the well-known home furnishing brand "Zhujing" to create a joint hardware series centered on the theme of national style. From active connection and negotiation, to rapid growth after the shortcomings of the production and supply chain were exposed, the two not only doubled the store's revenue during the cooperation, but also gained market recognition for the "hardware + cultural and creative" model. Just as the cooperation was on track, a letter of intent for cooperation from the international IP "Steampunk Alliance" opened up a broader world for them, and also brought new challenges and opportunities.
