The "Mao Planet" pet store jointly run by Su Xiaotang and Lu Zhi is in a crisis of survival. Rent has skyrocketed and customer flow has declined. It is barely supported by niche pet creative peripherals. By accident, they received a mysterious cooperation invitation from the well-known pet food brand "Chongyouji", which came with a pet collar engraved with strange patterns. The two grabbed the life-saving straw, took the initiative to prepare a plan to attend the appointment, and jointly built a "healing pet IP theme store". During the cooperation, supply chain shortcomings and large-scale production problems emerged one after another. While learning from the experience of large companies, they unexpectedly discovered that the partners' words and deeds were strange, and seemed to be hiding secrets related to pet IP. As the revenue of the old store soared by 60%, the opening of the theme store was booming, and the invitation for the international pet IP "Star Pet Alliance" came quietly. The sudden disappearance of the docking person cast a shadow of suspense on this opportunity. The truth and new opportunities are intertwined, waiting for them to uncover.
