The beauty e-commerce company "Beauty Skin Exchange" fell into losses in the early days by attracting traffic at low prices. Operations director Li Yue turned to content dividends. Create a "Ingredient Party" blogger matrix, dismantle product functions, and output professional content on Xiaohongshu and Douyin. Within half a year, the number of fans exceeded 5 million, the conversion rate increased by 25%, and the traffic bottleneck was broken through content cultivation, and the content dividend of the times was reaped.
