"Warning: If your China market strategy is based on any of the following points, please stop immediately:
1. 'Just localize global success stories'
2. 'Just find an agent and everything will be fine'
3. 'Good-looking data means you can make money'
The Chinese market is a different set of physical laws. Here, common sense fails and experience fails.
We only answer one core question: How to make money here safely and efficiently?
You will get: √ Policy Statement: How to understand the five-year plan and get a ride on the policy? √ Humanity Decoder: How to directly convert 'relationship', 'face' and 'comparison' into unit price per customer? √ Digital ecological navigation: In the empire of WeChat and Douyin, how can your brand become a 'local snake'? √ Consumer perspective: crack the wealth code of Generation Z, middle-class mothers, and sinking markets.
This is a "practical manual for making money" written for practical practitioners. There are no empty theories, only operational maps that can be used directly. "