Furniture e-commerce "Furniture Selection" faced slow sales of large-sized furniture, and founder C took advantage of the "strong demand for small-sized houses" to adjust its direction. Launched space-saving furniture such as transformable sofas and folding dining tables, paired with small apartment renovation cases. The sales volume of customized furniture increased by 180%, relying on precise positioning to break through and seize the consumption dividend of small-family home furnishings.
