The jewelry e-commerce company "Jiuguangbaoqi" has difficulty in purchasing due to low user trust, so founder Chen Xi seized the bonus of "live broadcast treasure appraisal". Invite identification experts to live broadcast and explain the knowledge of jewelry identification on the spot. The conversion rate of the live broadcast room increased by 35%, and the monthly sales exceeded 8 million. It relied on professional live broadcast to break through and enjoy the dividends of the live broadcast e-commerce era.