The maternal and infant e-commerce company "Baoyunfang" is caught in a "price war" dilemma, and the operation team focuses on the dividends of "scientific parenting". Establish a team of nutritionists and caregivers to provide one-to-one consultation services. The member repurchase rate has increased from 30% to 65%. It relies on refined services to break through homogeneous competition and enjoys the service dividends of the times in the red ocean of maternal and infant e-commerce.