Shoe and boot e-commerce company "Wu Lu Shu" has experienced sluggish sales due to ordinary styles, and operations director Sun Li has taken advantage of the "customization" dividends to make efforts. Launched the "foot measurement + personalized design" service to meet the needs of special foot shapes. Customized shoe sales account for 45%, breaking out from the mass market and accurately enjoying the dividends of the era of consumption upgrades.
Shoe breakthrough: Sun Li's battle for customization
