Su Jinyan, a modern high-profile publicist, has his soul transported into the body of a young girl from the Ming Dynasty whose family has fallen into disgrace. She is about to be sold by her vicious relatives to pay off her debts at the beginning. She used the magical herbs in her portable space and the marketing skills that transcended the times to open the "Jin Yan Ji" rouge shop in Jiangnan. By improving ancient recipes, launching popular products, and playing with hunger marketing, Su Jinyan quickly established a foothold in the Jiangnan beauty industry.
During this period, due to her investigation into counterfeit and shoddy products, she got acquainted with Lu Shiyan, the cold-faced Jinyiwei commander who was investigating a major case. The two went from testing each other to working together to crack down on the largest counterfeit goods group in Jiangnan. As "Jin Yan Ji" became famous, Su Jinyan was involved in a deeper whirlpool - the case of forgery of royal tributes. As a businessman, she dealt with various forces in the court, using commercial means to collect clues, while Lu Shiyan secretly protected her. In the end, not only did the two uncover a shocking conspiracy that could shake the country, Su Jinyan also established her own beauty empire, becoming the richest woman in the Ming Dynasty, and fell in love with Lu Shiyan.