In modern society, people no longer believe in God as they used to. In order to survive, the gods in the sky also began to use the company's management method, called KPI. The ability of the gods is linked to the incense money given by people. If the performance is not good, they will be eliminated. His performance was so poor that the temple was about to be demolished. He was very frightened when he saw the expelled River God picking up rubbish on the street. In order to keep his job, Tu Fu began to learn new media operations in the world, that is, live broadcasting. At first, Tu Fu live broadcasted his daily life, but no one watched. Later, one time, he used his magical power to help someone solve a small problem, which happened to be photographed, and he became famous all of a sudden. Tu Fu started to be the owner of Fairy UP, using business methods to improve his performance. He broadcasts fortune telling, makes short videos about Feng Shui, and sells amulets. His incense money is getting more and more, and his performance is getting better and better. Tu Fu's success aroused dissatisfaction among some old gods, who wanted to suppress him. There are also some little gods who are struggling like him, such as the toilet god, the poor god, and Yuelao's assistant, who come to him. Tu Fu established a "God Realm MCN", took everyone to debut together, and created many fairy IPs. As his influence grew, he also discovered a secret: the KPI system was a conspiracy used by the big leaders in the sky to control incense money. Finally, Tu Fu and his alliance of gods used public opinion and their own power to challenge the old system of heaven. They exposed the truth, abolished the unfair KPI system, and created a new era in which both gods and humans can benefit.
