A scenario-based manual focusing on front-line sales practice. The book uses the growth trajectory of new salesperson Yang Xiaoyong as a clue. Each chapter dissects 2-3 classic transaction cases in the industry and extracts replicable "nirvana" - from the "pain point dismantling method" in the pet supply store, to the "emergency awakening method" in the home building materials area, to the "parent-child growth binding method" in the maternal and infant category... Covering 30+ industry scenarios, the abstract sales theory is transformed into a practical strategy that is "understandable at a glance and easy to use."
It breaks out of the traditional sales rhetoric and emphasizes the underlying logic of "scene empathy + cost reconstruction + risk reversal": for example, when selling energy-saving light bulbs, it breaks down price barriers through the accounting method of "long-term electricity bills + replacement costs"; when selling children's study tables, it uses the value superposition of "spine protection + focus + growth" to impress parents. Each case contains a complete link of "prejudgment of customer objections - concretization of pain points - value-added solutions - closed loop of transaction", allowing readers to learn "Yang Xiaoyong-style" communication skills and master the underlying logic of transactions in different categories. It is a practical guide for novices to get started, and an inspiration manual for experienced salesmen to break through bottlenecks.
