The core focus is how ordinary people without golden fingers or God's perspective use modern thinking to establish their own power starting from doing business in the troubled times and powerful forces in the late Northern Song Dynasty, and finally change their fate against the will of heaven.
The soul of a modern deliveryman is Zhu Biao, the third son of Zhujiazhuang. He inherits some memories but does not understand the historical trend, and has never read Water Margin. Based on modern business thinking and vague historical impressions, in the chaotic times of Song, Liao and Jin, he started from improving farm tools and making wine to build a business empire spanning sea and land.
He considers himself the chairman of the business empire, but is misunderstood by people in the world as the "King of Understanding".