In the Gobi Desert of the Western Region, agricultural graduate student Niu Jiajia's "Watermelon Entrepreneurship Story" is being staged. In order to realize her dream of "selling melons to Japan", she quit her job, opened up wasteland, fought against disasters, and entered the market. After going through ups and downs, she not only made watermelons popular locally, but also made "the best melons from the West" go abroad.
A watermelon, a dream, a western woman's counterattack. Niu Jiajia returned to Karamay with agricultural knowledge. After her idea of exporting to Japan was blocked, she took root in the land to start a business. She grew up amidst setbacks and eventually used melons as a bridge to connect her hometown and the world.
