Introduction to "Belief in the World: Apocalypse of Modern Business"
Shen Zhiyuan, a descendant of Shanxi merchants, founded the cross-border furniture e-commerce company "Zhiyuan Home Furnishing", but was caught in a cross-border trust crisis and capital game. Taking the "Credit Notes of Shanxi Merchants" left by his grandfather as a guide, he combined the traditional business wisdom of "connecting the world" and "risk sharing" with modern models such as blockchain traceability and shared supply chain to unite small and medium-sized factories to break down trust barriers and resist the pressure of short-term profit-seeking by capital.
From forming a shared alliance of 10 factories to establishing a credit ecosystem covering 50 overseas customers, Shen Zhiyuan, COO Lin Wan, factory owner Zhao Lei, overseas buyer Su Man and others adhered to "building business with trust" amidst rising raw material prices, the impact of counterfeiting, and the global logistics crisis. They eventually promoted the listing of "Zhiyuan Home", upgraded Shanxi merchants' credit to the standard of the cross-border home furnishing industry, and wrote the new life of traditional business ethics in contemporary business.
